Meet SAM

Staub Account & Brand Management (SAM) is a division of Staub Electronics focused on providing business development, sales, marketing, support, training, and other vital services to brands actively working in, or seeking to penetrate, the Canadian market on a direct basis.

We focus on 2 key verticals; Residential A/V and Commercial A/V Electronics. SAM leverage’s the team, resources and market intelligence of Staub Electronics, an established distributor with 40 years of experience and a deep dealer network, to manage a brands market entry and long-term success.

The SAM team is backed by sizable investments in world class IT solutions that allow us to digitally log, monitor, track and analyze dealer performance, and use this data to develop territory specific sales plans that deliver results.

SAM has the expertise, knowledge and experience to help your brand navigate the unknowns of the Canadian market and develop a Canadian specific strategy that achieves success.

For many brands Canada is both a mystery and a challenge due to several factors:

The geography
The culture
Identifying the right dealers
Understanding buying patterns and preferences
Assessing credit risk
The real cost of importing and landing product